How we started?
Sometimes, a casual conversation can change your life. At least, for our founders, this is indeed the case. They are a pair of friends who are full of enthusiasm for jewelry. During their meeting at the weekend, they discovered the fact that the quality of creative accessories is often not lasting enough. However, the expensive fine jewelry is beyond the affordability of most people, and the design cannot meet the daily needs.
Why is the choice so limited? Why can we only choose between price and quality?
We found a friend who has been working in the jewelry industry for many years. We slowly uncovered the secret. We realized that the current business model of the jewelry industry is the cause of its high price. At this time, the three founders decided to combine their respective advantages in marketing and jewelry design and production to set up their jewelry brands to provide jewelry with amazing quality at an accessible price.